There are over 800 watch brands in Switzerland. They all try to stand out from one another and be something special. But even with 800 brands, it is difficult to find any originality.
The watches of Niveau élevé don’t have this problem. The Niveau élevé has a three-dimensional design, and this design is not simply “contrived” or “plonked on”; it results from the substance of the watch. The cypher glass quite automatically and naturally creates a three-dimensionality that is so new and different that the watch immediately discloses its identity, even without a logo or specific shape. In all 800 Swiss watch brands, the hands move abpve the numbers. There is only one in which they move beneath the division of time.
In addition the individual design options of Niveau élevé is certainly unique among the luxury brands as the customer can compile his own Niveau élevé mathematically from more than 165 million different versions.