Material, elements, design
Today, a high quality watch primarily serves for self-discovery or appears as a striking element of self-identification.
There are two aspects to this: the effect that the watch has on ourselves and the effect that the watch has on our environment. With most watch brands, it is indeed the message to the environment which is more important to us than the effect on ourselves. With a Niveau élevé, the emphasis could be quite different. While the effect on ourselves is rather passive with other watches, it is hopefully active with a Niveau élevé. We are already serious about our change of heart and attempting to realign our own time and life!
Naturally, the watch also sends out its own messages to the environment: the beauty in the simplicity of the design; the expression of the entirely New and Unusual – particularly through the watch’s three-dimensionality; exclusivity through the small limited edition; the special atmosphere created by the intellectual, philosophical alignment. All of these elements affect both the wearer and his environment. However, all the individual facets of the watch, whether design elements, materials, combinations of colour and shape, the type of movement, etc., all these are harmonised to ensure that the watch unfolds its full effect on the wearer – which is its most important function.