The revolution in the classic wristwatch
technical – aesthetic – philosophical
With the watches of Niveau élevé a new chapter is starting in the structure of the classic watch.
The watch face, the division of time, is fused with the watch glass to form a new element – the cypher glass.
The driving force of this novelty is a symbolism that stands for a certain perspective on oneself and the world. It also brings a totally new visual appearance for the watch.
The change of planes from the basic time system and flow of time symbolises the intended progress in our own consciousness.
The collection
Niveau élevé is a Swiss watch brand that originated in the canton of Zug, next to Zurich and Lucerne. The watches are assembled near the center of the Swiss watch industry, in Biel and Grenchen, but the key elements are from Zug: the general concept of the watch and important components such as the philosophy, the cypher glass, das Design, etc.
So to speak the heart of Niveau élevé beats in Zug.
The philosophy of Niveau élevé
Every glance at our watch reminds us that the time is our time.
A watch of Niveau élevé comes along with an internal decision, combined with a firm intention to make our life more intentional, to live differently and to set new priorities.
Time and life are the same thing. Our life is our time. Our life and our Self are also the same. There would be no us without our life. So ultimately we are our time.
Symbols and symbolism
We all have this tendency to view a material object as a symbol of something quite specific, to assign it a symbolic power and then derive from this a certainty, a confidence, a hope or the force of a success.
The watches of Niveau élevé work to a great extent with symbolism. They are themselves a symbol, which thereby unfolds all the promised effects.
Time is mine!
Time is mine! is a maxim for the project of recapturing our own time, our consciousness and thus our self.
The aim would be to reveal what we truly are.
